Under Armour

Under Armour (NYSE: UA) is an apparel company based in the United States, best known for its introduction of form-fitting, moisture-wicking clothing designed to be worn under sportswear.
Founder Kevin Plank, a football player with the University of Maryland who got tired of having to change out of the sweat-soaked T-shirts he wore under his jersey, noticed that his compression shorts stayed dry. This was the inspiration to make a T-shirt using moisture-wicking fabric for athletic performance[4], and Plank founded the company on January 29, 1996.
The company is a supplier of a much wider range of sportswear and casual apparel.[5] Under Armour began offering footwear in 2006, and continues to expand its offerings.[6]
Beginning in the fall of 2010 Under Armour will offer its first lineup of basketball shoes.[7]